February’s reset is about relationships as much as revenue, with every customer touchpoint shaping trust as subscriptions grow. OEMs that focus on seamless onboarding, proactive support and easy renewals will retain customers and turn them into advocates through strong CX.

At CES 2026, every new high‑tech feature ultimately creates a new customer support need, proving that even as cars and AI get smarter, they still require humans to help when things go wrong.

Since 2018, we’ve tracked the auto industry’s biggest shifts. From connected cars and EV adoption to autonomy’s rise and stall, pandemic pivots, and supply chain shocks. Now, with 2025 delivering on bold promises and pragmatism replacing rigid mandates, we’re launching our first “Rearview Mirrors & Roads Ahead” to recap the year and preview the trends shaping 2026.