March confirmed what’s been building for years: the OEMs pulling ahead are the ones turning market shifts into deliberate, customer-driven strategies. For CX leaders, each shift opens new moments to deepen relationships, and the brands that deliver seamless, human-centered support will convert transactions into long-term loyalty.

Since 2018, we’ve tracked the auto industry’s biggest shifts. From connected cars and EV adoption to autonomy’s rise and stall, pandemic pivots, and supply chain shocks. Now, with 2025 delivering on bold promises and pragmatism replacing rigid mandates, we’re launching our first “Rearview Mirrors & Roads Ahead” to recap the year and preview the trends shaping 2026.

The automotive industry is proving that adapting quickly and planning for the future is key to staying ahead.

September surprised the auto world by trading moonshots for introspection, revealing that customer choice, human-guided AI, and real robotaxis are driving a smarter recalibration.

July brilliantly showcased the resiliency and innovation that keeps the industry constantly firing on all cylinders.